WTF is Inbound Marketing?

Inbound marketing focuses on creating quality content that aligns with potential buyers’ interests, and then distributing that content through various online channels, such as email and social media, to pull people toward your company and its products or services.

Ionut Danifeld, Co-Founder & Marketing, Inbound Marketing presentation at Dojo Bali.

Inbound marketing is the most effective marketing method for doing business online.
– Inbound Marketing Strategy
– Content Marketing
– Blogging Services
– Hubspot Tools

Convinced yet? We are. Now that you’ve gotten a taste for the numerous benefits of inbound marketing techniques, you can book a free 30-minute consultation today to help you get started.

8 Reasons Why Your Business Needs a Mobile App

Many believe mobile apps are for big brands only, but more and more small or medium businesses understand that an effective mobile app strategy is the new way to gain a competitive advantage.

On average, people check their smartphone 150 to 200 times a day, which is insane. These days you will probably notice that many small businesses already have a mobile app. All these companies are ahead of the curve in adapting to customer trends.

Here are 8 Reasons Why Your Business Needs a Mobile App:

#1 Better Personalization

In this current market, the user prefers a personalized experience when interacting with your brand, products or services. By building an app, you will be able to offer customized content. You can also track user engagement, and use this information to offer customized updates and recommendations. Tracking allows you to monitor the real-time location of each user to provide specific geographical content.

Source

According to Localytics, offering a personalized experience to your users will improve conversation rates.

#2 New Marketing Channel

Apps serve many functions: general information about your company, the cost of products or services, direct booking, search features, user accounts, direct messages, news feeds, and much more.

With the rise of social media, the communication gap between companies and customers is smaller than ever. But there’s a lot of noise on social media making it difficult to reach your customers without paying for advertisements.

Source

Now, a new marketing channel is available: mobile push and in-app notifications allow you to generate better relationships and gain instant access to your customers:
– In-app notifications are those which users can only receive when they open the app.
– Push notifications, on the other hand, are those notifications which users receive regardless, once they have opted in.

As mentioned in a previous post, PushCrew is one 3rd party solution that is offering the possibility of sending push notifications to the users of your mobile app.

#3 Ability to Work Offline

It’s probably the biggest difference between a mobile app and website. For a website, you need download the graphics and page design elements to see a specific page. But if you have a slow internet connection or none at all, you’re going to have a problem.

Although apps may require internet connectivity to perform most of their tasks, they can still offer basic content and functionality to users in offline mode.

The user of your app can read news or information regarding your company, perform different calculations or even write a message that will be sent when they go online.

#4 Improved Customer Engagement

It doesn’t matter if you have an e-commerce shop or you’re a doctor; your customers need to reach you. Having a messaging feature built into the mobile app will make a huge difference for your customers. Think about all the booking solutions in the market? Instead, an appointment or booking can be made with just a few taps in the app.

#5 Stay Ahead of Competitors

Both Apple and Google are big on localization. For example, if you work in real estate and you search for “real estate” you’re not going to find many apps (if any at all) in your city or country. This is great opportunity to gain leverage over the competition so the sooner you act, the larger share of the market you can grab.

#6 Solid Brand

Your brand is key. And a mobile app offers an entirely new user experience from the perspective of the brand. It helps build brand recognition while speeding up the buying process. This is known as “Effective Frequency” in advertising – it takes roughly 20 interactions with your brand for a customer to take notice.

#7 Aditional Earning

You can create an additional channel of revenue through in-app advertising from placing ads within your app.

In-app purchasing is another way of making additional earning, where users can buy virtual products. Best examples are the stickers that you find them on messaging apps like Facebook or Viber.

#8 Website Integration

Since the mobile app is connected with your database, every time you create a promotion, change product names or prices, your data will be automatically synchronized with your mobile app ensuring customers are never presented with misinformation, and you don’t have to monitor two separate platforms. This way your customers are updated with any recent changes.

Convinced yet? We are. Now that you’ve gotten a taste for the numerous benefits of your very own mobile app, you can book a free 30-minute consultation today to help you get started.

No More Social Media Tools

If you’re working in social media or you’re a solopreneur, you’re probably overwhelmed by all the tools available on the market to make your job “easier.” Nevertheless, your objectives depend on them.

Ionut Danifeld Dojo

A few days ago, I gave a speech at Dojo Bali on the best tools out there which DevMark use to meet the needs of our clients on a daily basis. Find the best of the best below to save yourself the headache of seeking them out amongst all the chaos.

1. Manage Flitter
ManageFlitter provides you with a set of easy-to-use tools to empower you to work smarter and faster with Twitter:
* Sort your followers/following lists by a range of criteria
* Find new people to follow with a comprehensive search facility
* Track who unfollowed you

2. Quuu
If you’re a fan of automation, then Quuu is the answer. You connect your Quuu account with Buffer or Hubspot and all of your Social Media accounts. After that, select your interests from 300 Categories, and Quuu will automatically post the content on your Social Media accounts. No more hours spent online searching for the best content to post.

3. Followerwonk
Similar to ManageFlitter, you can analyze and optimize your social media growth. The advantage is that you can compare different Twitter accounts or search for people to follow.

4. Snip.ly
no_more_social_media_tools
My favorite short link tool on the market; an interesting marketing tool that helps turn content sharing into traffic for your website. The advantage compared with Bit.ly is that at the moment you share a specific link, visitors will see a Call To Action that taking them directly to your website.

5. Sprout Social
If you’re looking for a more professional alternative to Hootsuite or Buffer than Sprout Social is the answer. We get the best results for our clients when using for scheduled posts. Also, the analytics is super powerful compared to other similar tools on the market.

6. Push Crew
A service that offers the possibility to send Push Notifications to website and mobile. Get the advantage of a rich feature list with scheduling notifications, segmentation, custom images, and multi-website support. It’s super easy to implement, and they even have a plugin for WordPress. A must for any e-commerce business.

7. Moqups
A streamlined web app that helps you create and collaborate on wireframes, mockups, diagrams, and prototypes. Easy to use, with all the assets needed to create your mockups for mobile or website.

8. How Much is Worth
A fun tool if you’re a web developer or an agency, and you don’t know how much your work is worth. Most probably you will need to cut the final estimation in half because I find their valuation too high.

9. Type Form
If you’re searching for a beautiful alternative to classic forms, then you should definitely try TypeForms. You don’t even need to create it from scratch because there are tons of templates to choose from.

10. Hotjar
Hotjar is a new and easy way to understand visitor behavior. With a simple HTML code that you added to your website, you have a selection of powerful tools such as heatmaps, video recordings, funnels, and forms. Heatmaps and video recordings top the list of awesome features.

11. Zopim
If you’re searching for a chat to integrate to your website, then look no further. With the Pro Plan, you can add different agents and teams, customize how you want your chat window to appear, etc.

12. KingSumo
KingSumo
KingSumo Giveaways is the most cost-effective way to grow your audience by encouraging your visitors to share your giveaway. The more friends who enter, the more entries they earn and the more emails for you. Everyone loves giveaways today!

13. Hashtagify
Tired of searching for the best hashtags to use in your posts? With this tool, you can find the most shareable hashtags as well as the ones that connect with that specific hashtag.

14. Tags For Likes
Similar to Hashtagify with the only difference being that you can’t search for hashtags. You have a predefined list based on categories which you can copy paste into your posts. Useful if you download the mobile app for Android or iOS.

15. BuzzSumo
This is one of the best tools on the market to find influencers or bloggers. It’s also a great source of inspiration for blog posts as you can see all posts that are trending.

16. Anewstip
Anewstip allows you to search for relevant media contacts by what they have written or tweeted. Their database indexes more than 200 million news articles and one billion tweets from more than one million media contacts. A major advantage is that you can pitch directly from the platform.

17. Woobox
Woobox makes creating beautiful contests, giveaways, and other campaigns easy. For an eCommerce, you can sell more by displaying user posted photos of your products on your website.

18. SumoRank
sumorank
A simple tool to analyze the Facebook pages of your competitors, and see what posts get the most engagement.

19. Infogram
An incredible tool which allows you to create engaging, and aesthetically pleasing infographics.

20. Mail Tester
Have you ever wondered why your emails are not reaching the inbox of your customers? With this tool can check your spamminess score and take the required actions to fix it.

21. Sales Handy
Get notified with a desktop notification whenever your sent email has been opened/read by the recipient. See what time your email was read at in the Sales Handy dashboard.

22. Hunter
When you visit a website, find the email addresses for that domain in just one click. If you install the Chrome Extension, when you visit a profile on LinkedIn, you can use the extension to find the email address instantly.

23. Quick Email Verification
Quick Email Verification
To avoid sending emails to incorrect addresses, test if the email is valid with this tool.

24. Thunderclap
Thunderclap is the first crowd-speaking platform. If you reach your supporter goal, Thunderclap will blast out a timed Twitter, Facebook, or Tumblr post to all your followers creating a wave of attention.

25. Headtalker
Similar to Thunderclap, your message is sent when you reach your goal.

26. AutoPin
The ultimate automation tool for Pinterest. It follows/unfollows, likes, and comments based on specific parameters set by you.

27. IFTTT
A free web-based service to create chains of simple conditional statements, called applets. An applet is triggered by changes that occur within other web services such as Gmail, Facebook, Instagram, or Pinterest.

28. Import
A data extractor for any type of website. For example, if you want to scrape data from a competitor to see how many products they have in a particular category; Import can do that for you.

29. Linkedeep
Find and bulk connect with like-minded people on similar missions. Define personal messages for your leads when inviting them to your network.

10 Crucial WordPress Plugins To Help Your Business Explode

WordPress is the most common used CMS platform that is used for blogs (the reason why WordPress was created in the first place), a personal or corporate website, e-commerce project or anything else. You guessed correct, if you want a website then WordPress is the solution! Roughly 27% of all websites today are created on WordPress approximately 50,000 new ones added daily.

The USP of this CMS is that it is relatively easy to customize, but the real challenge comes when you want to add high-quality plugins due to the vast amount of available options. Below, you will find a list of 10 Crucial WordPress Plugins To Help Your Business Explode.

#1 YOAST SEO


Yoast SEO plugin is the most used and complete plugin for SEO. It provides recommendations on how to fully optimize your content in order to be indexed highly by Google while prompting you to add the required meta-tags and alt-tags. You can even create a Site-Map from the plugin which you can add to your site. This plugin is a surefire way to ensure you start ranking on Goggle or climb their pages faster while gaining a boost in traffic.

#2 Contact Form 7


Contact Form 7 can manage multiple contact forms, plus you can customize the form and the mail contents flexibility with a simple mock up. One of the main advantages is that it can easily be integrated with MailChimp. This plugin is Free.

#3 Google Analytics by MonsterInsights


What makes this plugin extremely popular is that you can add the tracking ID for your Google Analytics account and start receiving statistical data from your site’s pages immediately. Simplicity is by far the most interesting cool thing about this plugin.

#4 Mailchimp

Mailchimp is one of the best services to gain email subscribers and grow your email database. You will need to connect the API from Mailchimp, and you’re good to go to create stylish newsletters.

#5 UpdraftPlus

This is one of the best and easy to use plugins that will allow you to create regular backups of your website and restore it with a click of a button. Backups can be saved on your website via FTP, Google Drive, Dropbox, Email and many more options.

#6 Smush Image Compression and Optimization

A slow website with images that are taking forever to load is a killer for any website. Smush will fix the problem of your images with a click of a button. All of your images will be resized, optimized and compressed.

#7 WooCommerce

WooCommerce is the best plugin to sell products from your WordPress site. It was designed to integrate fully with WordPress and makes it easier for you to sell securely to your customers. With the basic plugin, you can sell products, offer product variations, include flat shipping rates, and have automated real-time shipping estimations.

#8 Hustle – Pop-Ups, Slide-ins and Email Opt-ins

Hustle is a freemium plugin that lets you create pop-ups with a variety of behaviors and CTA’s. You can add a “Never see this again” option that means once a visitor subscribes, the pop-up will not appear again.

#9 W3 Total Cache

Site accessibility and speed are essential for user experience, not to mention search engine rankings. A lower ranking means that you’re not going to be found by your potential customers. This plugin allows the user to set up caching for their site, making downloading features quicker and navigation smooth and concise for page visitors. Follow this Video Tutorial to understand how to configure it.

#10 WordPress Landing Pages

The WordPress Landing Pages plugin lets you build a custom landing page with no coding skill required. One of the best parts is that you can do A/B tests for every section on the page and understand which one is performing better. One important aspect to take into consideration is to build all your landing pages on your main domain, not a subdomain, so they will leverage the search engine trust you’ve already built.