Many believe mobile apps are for big brands only, but more and more small or medium businesses understand that an effective mobile app strategy is the new way to gain a competitive advantage.
On average, people check their smartphone 150 to 200 times a day, which is insane. These days you will probably notice that many small businesses already have a mobile app. All these companies are ahead of the curve in adapting to customer trends.
Here are 8 Reasons Why Your Business Needs a Mobile App:
#1 Better Personalization
In this current market, the user prefers a personalized experience when interacting with your brand, products or services. By building an app, you will be able to offer customized content. You can also track user engagement, and use this information to offer customized updates and recommendations. Tracking allows you to monitor the real-time location of each user to provide specific geographical content.
According to Localytics, offering a personalized experience to your users will improve conversation rates.
#2 New Marketing Channel
Apps serve many functions: general information about your company, the cost of products or services, direct booking, search features, user accounts, direct messages, news feeds, and much more.
With the rise of social media, the communication gap between companies and customers is smaller than ever. But there’s a lot of noise on social media making it difficult to reach your customers without paying for advertisements.
Now, a new marketing channel is available: mobile push and in-app notifications allow you to generate better relationships and gain instant access to your customers:
– In-app notifications are those which users can only receive when they open the app.
– Push notifications, on the other hand, are those notifications which users receive regardless, once they have opted in.
As mentioned in a previous post, PushCrew is one 3rd party solution that is offering the possibility of sending push notifications to the users of your mobile app.
#3 Ability to Work Offline
It’s probably the biggest difference between a mobile app and website. For a website, you need download the graphics and page design elements to see a specific page. But if you have a slow internet connection or none at all, you’re going to have a problem.
Although apps may require internet connectivity to perform most of their tasks, they can still offer basic content and functionality to users in offline mode.
The user of your app can read news or information regarding your company, perform different calculations or even write a message that will be sent when they go online.
#4 Improved Customer Engagement
It doesn’t matter if you have an e-commerce shop or you’re a doctor; your customers need to reach you. Having a messaging feature built into the mobile app will make a huge difference for your customers. Think about all the booking solutions in the market? Instead, an appointment or booking can be made with just a few taps in the app.
#5 Stay Ahead of Competitors
Both Apple and Google are big on localization. For example, if you work in real estate and you search for “real estate” you’re not going to find many apps (if any at all) in your city or country. This is great opportunity to gain leverage over the competition so the sooner you act, the larger share of the market you can grab.
#6 Solid Brand
Your brand is key. And a mobile app offers an entirely new user experience from the perspective of the brand. It helps build brand recognition while speeding up the buying process. This is known as “Effective Frequency” in advertising – it takes roughly 20 interactions with your brand for a customer to take notice.
#7 Aditional Earning
You can create an additional channel of revenue through in-app advertising from placing ads within your app.
In-app purchasing is another way of making additional earning, where users can buy virtual products. Best examples are the stickers that you find them on messaging apps like Facebook or Viber.
#8 Website Integration
Since the mobile app is connected with your database, every time you create a promotion, change product names or prices, your data will be automatically synchronized with your mobile app ensuring customers are never presented with misinformation, and you don’t have to monitor two separate platforms. This way your customers are updated with any recent changes.
Convinced yet? We are. Now that you’ve gotten a taste for the numerous benefits of your very own mobile app, you can book a free 30-minute consultation today to help you get started.